Our Thinking
Notes from the build
Practical takes on software development, AI integration, and shipping products that hold up.
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Ranking for Your Own Agency Name: How We Rebuilt the Brand SERP for jaspero.co
An engineering write-up of how we fixed the brand search results for "Jaspero": entity markup, Organization and sameAs schema, GitHub and case study interlinking, and disambiguating from unrelated entities with the same name.
API Security Across 10+ Interconnected Systems: Auth Boundaries, Service-to-Service Trust, and Data Flow Controls
How to secure APIs when customer portals, mobile apps, partner dashboards, lab systems, admin panels, and BI tools all exchange sensitive data. Practical patterns for auth boundaries, service-to-service trust, and cross-system data flow control.
Architecting Privacy-Preserving AI: Anonymization Pipelines, GDPR Controls, and Compliance Patterns for Production Systems
A technical blueprint for building AI systems that handle personal data lawfully: data minimization at ingestion, pseudonymization pipelines, PII redaction before LLM calls, tenant isolation, audit logging, and retention enforcement.
SvelteKit SEO in Production: Prerendering, Dynamic Meta Tags, and Technical SEO Lessons from Four Live Sites
How we handle prerendering versus SSR, dynamic head management, sitemaps, structured data, and Core Web Vitals in production SvelteKit sites, with patterns from four open-sourced SvelteKit + Firebase builds.
Firebase at Real Scale: Firestore Data Modeling, Cost Control, and When to Move Workloads Off It
How Jaspero models Firestore data for production platforms, keeps read and write costs predictable, structures security rules and indexes, and decides when a workload belongs in Postgres or BigQuery instead.
Designing Delivery Logistics and Route Assignment for a Short Supply Chain Marketplace
How to model order batching, driver assignment, and perishable delivery windows in a short supply chain marketplace, based on four years of building Croatia's leading farm-to-table platform.
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From AI integration to full-stack development, we turn ambitious ideas into products that perform.