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Our Thinking

Notes from the build

Practical takes on software development, AI integration, and shipping products that hold up.

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Engineering 2026-08-03

SvelteKit SEO in Production: Prerendering, Dynamic Meta Tags, and Technical SEO Lessons from Four Live Sites

How we handle prerendering versus SSR, dynamic head management, sitemaps, structured data, and Core Web Vitals in production SvelteKit sites, with patterns from four open-sourced SvelteKit + Firebase builds.

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Engineering 2026-08-02

Firebase at Real Scale: Firestore Data Modeling, Cost Control, and When to Move Workloads Off It

How Jaspero models Firestore data for production platforms, keeps read and write costs predictable, structures security rules and indexes, and decides when a workload belongs in Postgres or BigQuery instead.

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Engineering 2026-08-01

Designing Delivery Logistics and Route Assignment for a Short Supply Chain Marketplace

How to model order batching, driver assignment, and perishable delivery windows in a short supply chain marketplace, based on four years of building Croatia's leading farm-to-table platform.

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Engineering 2026-07-30

Designing Integration APIs and Data Contracts Across Six Internal Systems

How to design API contracts, shared data models, and event flows across a marketplace website, retailer portal, shopper app, admin panel, and BI dashboard, based on lessons from a four-year farm-to-table marketplace engagement.

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Engineering 2026-07-27

Implementing AI in Multi-Sided Marketplaces: A Technical Blueprint for Logistics and Vendor Management

Learn how to integrate AI into multi-sided marketplaces to optimize vendor management and delivery logistics. This guide covers the technical architecture for interconnected systems.

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Engineering 2026-07-26

Architecting High-Performance React Native Apps: Lessons from FinTech and Social Fitness Scales

Learn how to scale React Native applications to millions of users by optimizing state management, minimizing bridge traffic, and implementing a robust architectural pattern for complex backends.

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